MADDEN NFL 22

After MADDEN NFL 21, I was asked to become the Art Lead for MADDEN NFL’s Live Services. Effectively responsible for Manager, Oroducer, and Art Direction duties for the ‘22 and ‘23 content.

I was recognized for my efforts by earning a Sharkie. An annual studio award ceremony celebrating people in a variety of disciplines from culture, development, art and more. My award was for ‘Achievement in Art’ for Madden Ultimate Team in M21.

Creating program key art for many of our largest programs/campaigns.
Provided art direction for all programs; key art, packs, player items, logos, etc to ensure the quality of our products.
Worked with our motion graphics partner to provide art direction for all of our item animations.
Set Creative Direction for all programs with our motion graphics partners for the upcoming M23 release.
Provided direction for our experience designers to which areas needed the most attention.
Working closely with our designers and producers to scope all content visuals to ensure the best assets we can create within our allocated hours.
Helping designers prioritize all content visuals so our artists are putting their efforts in the right places.
I was responsible for managing JIRA tasks for the art team, and gathering necessary information from producers and designers regarding their designs.
Responsible for providing direction for countless visuals from our Messaging department.
Worked with multiple first-party partners to create assets based on their IPs, and keeping a healthy relationship between all parties.
Increased our output by improving and streamlining several of our existing processes.
Implemented new processes to help alleviate pressures for the team.
Created an all-new Onboarding process for MUT new hires that focuses on training new members that are both on campus or working remotely.
Worked with out UI/UX partners to help provide feedback on upcoming visuals and experiences for M23.
Worked with our Technical Artists to ensure all of our YOY on-disc assets are updated for the upcoming release.
Determined the scope for all program visuals and ask throughout the year.
Lead countless program, design and feature meetings to keep our visibility and communications at the forefront of our team.
Development and Career management for contractor artists.
Responsible for our hiring and interviewing process for Live Service artists.

During the MADDEN NFL 22 cycle, I was asked to become the Experience Design Lead for MUT for MADDEN NFL 24 and beyond while also remaining as the Art Lead for Live Services.

Software Used
Photoshop, Illustrator, After Effects, Adobe XD, Google Drive, Confluence, JIRA, and more.

I collaborated with amazing Artists, Designers and Producers to help achieve each of our wonderful programs. Together we created the visuals throughout the year.