
ROB DIAZ
LEAD UX DESIGNER | ART LEAD | UI VISUAL DESIGNER
I’m a UI/UX Designer and Art Manager with 15 years of experience in the gaming industry, with 10+ years dedicated to UI and UX design. This includes roles at Electronic Arts working on Madden NFL, and NBA LIVE, and with Hi-Rez Studios developing SMITE 2. Through my career path, I’ve built countless simple and complex user-focused designs and experiences, led single and multi-disciplinary teams, and more importantly, coached and mentored a multitude of junior staff. I’m passionate about connecting with players, and I thrive on solving challenges and advancing design through collaboration and research.